April 16, 2014
What is Unnatural Link Penalty?
Unnatural link penalties are manual penalties that are placed by Google on websites when they find that they are intentionally trying to manipulate the search engine results by generating links artificially.
Google has placed the penalty and de-indexed innumerable sites that seemed to have unnatural links. Millions of unnatural link warnings were issued to the respective webmasters before the penguin update arrived.
Reasons of Getting into Unnatural Link Penalty
Participating in link schemes and using automation techniques to build links is the foremost reason of getting such penalties. There are several other reasons like getting link backs from sites with poor reputation, generating large number of links in a short time span, getting link backs from irrelevant / unrelated sites, getting link backs from sites in different language or from a single root domain etc.
How to Recover from the Penalty?
Detect the bad links manually or with the help of link tools that are available on the web. Try and contact the webmaster of the linking websites to get the links removed.
Check the number of linking root domains and remove the duplicates as much as possible.
Remove all dead or broken links.
Remove site wide links and footer links as much as possible.
If you are not able to remove the links, disable them with the help of Disavow Tool.
Google disavow links tool was launched in October 2012. It is a way of telling Google that you don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank web sites.
If you receive manual warning in WebMaster Tool then you need to file for reconsideration when you are done with the work of link cleanup.