Some Tips for Sites and Blogs Optimization

Some tips to help you optimization your blog and website with Search Engine to get more traffic and back link, help you turn up your rank and page rank . So, you just ask what you should do with some tips bellow. Just do it step by step from one to 20:

1. Write and submit articles to the article directories.
2. Leave comments on other peoples blogs with a back link to your site.
3. Answer peoples questions on Yahoo! Answers - Home.
4. Post in forums and have a link to your site in your signature.
5. Write a press release and submit it to PR Web - The Online Visibility Company
6. Advertise your website in the appropriate category websites Free Ads. Website
7. Give an unbiased testimonial on a service that you have used in exchange for a backlink to your site.
8. Start a blog and submit it to the 100s of free blog directories.
9. Manually submit your website to the major search engines.
10. Optimize each page of your website for a particular keyword or search phrase.
11. Add a link in your email signature to your website. Its a free and easy way to get a little more traffic.
12. Make a custom 404 error page for your website redirecting people to your home page.
13. Use PPC search engine advertising.
14. Add a bookmark this site link to your webpages.
15. Have a tell-a-friend form on your site.
16. Send articles to Ezine publishers that include a link to your website.
17. Hold a crazy content and make it go viral.
18. Give away a freebie (ebook, report, e-course) to keep people coming back to your site .

Contributed by:

Manoj Gupta
Internet Marketing Consultant

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Some Biggest SEO Mistakes which Web Designers & Web Developers Should Avoid

Splash Page:

I've seen this mistake many times where people put up just a big banner image and a link "Click here to enter" on their homepage. The worst case - the "enter" link is embedded in the Flash object, which makes it not possible for the spiders to follow the link.

This is fine if you don't care about what a search engine knows about your site; otherwise, you're making a BIG mistake. Your homepage is probably your website's highest ranking page and gets crawled frequently by web spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow.

Non-spider able Flash Menus:

Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you, but they can't be seen by the search engines; and thus the links in the Flash menu will not be followed.

Image and Flash Content:

Web spiders are like a text-based browser, they can't read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.

Overuse of Ajax:

A lot of developers are trying to impress their visitors by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big SEO mistake? Because, Ajax content is loaded dynamically, so it is not spiderable or indexable by search engines.

Another disadvantage of Ajax - since the address URL doesn't reload, your visitor cannot send the current page to their friends.

Versioning of Theme Design:

For some reason, some designers love to version their theme design into sub level folders (i.e. domain.com/v2, v3, v4) and redirect to the new folder. Constantly changing the main root location may cause you to lose back link counts and ranking.

"Click Here" Link Anchor Text:

You probably see this a lot where people use "Clíck here" or "Learn more" as the linking text. This is great if you want to be ranked high for "Click Here". But, if you want to tell the search engine that your page is important for a topic, then use, that topic/keyword in your link anchor text. It's much more descriptive (and relevant) to say "learn more about {keyword topic}"

Warning: Don't use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.

Common Title Tag Mistakes:

Same or Similar Title Text:

Every page on your site should have a unique

One good example of bad Title Tag use would be the default WordPress theme. In case you didn't know, the title tag of the default Word Press theme isn't that useful: Site Name > Blog Archive > Post Title. Why isn't this search engine friendly? Because, every single blog post will have the same text "Site Name > Blog Archive >" at the beginning of the Title Tag. If you really want to include the site name in the title tag, it should be at the end: Post Title | Site Name.

Exceeding the 65 Character Limit:

Many bloggers write very long post titles. So what? In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including spaces) to get your message across or risk it getting cut off.

Keyword Stuffing the Title:

Another common mistake people tend to make is overfilling the title tag with keywords. Saying the same thing 3 times doesn't make you more relevant. Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways:

"Photo Tips & Photography Techniques for Great Pictures" "Photo" and "Photography" are the same word repeated twice but in different ways because your audience might use either one when performing a search query.

Empty Image Alt Attribute:

You should always describe your image in the alt attribute. The alt attribute is what describes your image to a blind web user. Guess what? Search engines can't see images so your alt attribute is a factor in illustrating what your page is relevant for.

Hint: Properly describing your images can help your ranking in the image search results. For example, Google image search brings me hundreds of referrals everyday for the search terms "abstract" and "dj".

Unfriendly URLs:

Most blog or CMS platforms have a friendly URL feature built-in, however, not every blogger is taking advantage of this. Friendly URL's are good for both your human audience and the search engines. The URL is also an important spot where your keywords should appear.

Contributed by:

Archna Gupta
Internet Marketing Consultant

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Three Decades War Came to An End

Finally, three decades war ended in Sri Lanka and its President Mahinda Rajapaksa has forwarded fresh hand of friendship and belief to the minority Tamils. Tamils think that it will take long time to heal the wounds of mistrust. Mano Ganeshan, Tamil parliamentarian and leader of the Western People Front (WPF), said that Rajapaksa clearly said in parliament that the war and subsequent victory was against Liberation Tigers of Tamil Eelam (LTTE) guerrillas and not the Tamil people.

Thousands of people in Sri Lanka including the Tamil dominated eastern region were celebrating the victory LTTE. They were dancing in the streets after the government declared at the weekend that the Tigers had been defeated and that elusive rebel leader Velupillai Prabhakaran had been killed. The scene was as similar to the scene when Sri Lankans won the World Cup in Cricket in 1996. But the Tamils think that the insecurity persists and the need is to win the confidence of the people, so, the discrimination and the uncertainty would vanish. Tamils still live in fear there which should not be happen. Thousands of people died in the rebel for separate homeland for minority Tamils which forms 15 percent of the total Sri Lanka population. Tamils say that they have been discriminated over half a century in education, jobs and other services by governments controlled by the majority Sinhalese community.

Since 1983, many rounds of peace talks, at different times, between the government and militants were held but ended with disagreement mostly by the rebels. Many Tamils gone abroad since 1983 to escape violence and many others supported Tigers financially or through other means. Many demonstrations and protests were held by the supporters of Tigers across the world. Demonstrations and protests also took place by Sri Lanka expats against the violation of Human Rights at the final days of the war.

U.N. Secretary General Ban Ki-moon is flying to Sri Lanka Friday to visit these camps and assess the situation. 250,000 civilians who fled the latest fighting are housed in camps in the northern town of Vavuniya. The priority should be to resolve the problems of people (Internally Displaced Persons-IDPs) living in camps. There should be a quick screening, registration and separation. All these were said by Paikiasothy Saravanamuttu, executive director of the Centre for Policy Alternatives (CPA). The other is to take a speedy political settlement. However, Tamils want their insecurity take care of first. But without political settlement it is not possible. So, it was really a good decision or we can say intelligent decision.

Analysts also believe the government will hold local council elections in the north and back anti-LTTE political parties to take control to ward off any attempt by the Tigers or their proxies to secure a foothold. There is also speculation that Rajapaksa may either call early parliamentary or presidential polls this year.

Whatever is the loss, the three decades war came to an end and this is one of the great achievements by the Sri Lankan Government. Now the need is that the Government should take fair steps to rehabilitate the people and should give proper rights and attention to the Tamils without any discrimination in all aspects of life. No Tigers should take birth again………

Contributeb by:

Praniti Jha
Internet Marketing Executive

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Why Outsource to India

Today Outsourcing has almost become order of the day . Many global Companies are choosing Outsource today . Today India has been a prepare in providing outsourcing solutions and also India offers several advantages. These advantages are:

• Human resources: India is the second highly populated country, human resources are a benefit by itself. So, India is proud of the great quantity and easy availability of skilled manpower , where comparison the west , where technical talent is rare.

• Cost-effective services: Cost-effective services are one of the primary advantage that India offers. India has a large no of high qualified and technically skilled English speaking IT professional. which provide a cost-effective services without compromising on quality.

• High quality service: India promises quality & quality is the most important part of outsourcing and India provide a high quality work ,meeting international standard and complying with the ISO & SEI-CMM standards.

• Wide range of services: India provide a wide range of outsourcing services just like Software design & development , SEO services , Data entry services and much more . for the global companies India is the outsourcing hub.

• Indian government polices: India is the developing country and IT is regarded as one of the top 5 priority industries in India . In Indian government policies IT is a part of the national agenda , IT bills passed in 2000 , which give to obtain maximum benefits out of IT outsourcing to India.

• The India advantage: Outsourcing to India can give professional and skilled outsourcing solution . India provide a excellent technologies software solutions , efficiency , productivity. India prides in outsourcing facilities that fulfill to compete with quality ,within a time and much more.

In my point of view these are the most important reason to World prefers India for Outsourcing services .The U.S also recognized India as an outsourcing superpower and it’s a great advantage for India.

Contributed by:

Abhishek Vats
Internet Marketing Executive

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Information about Google Adwords & Analytic

Google Adwords:

Google Ad Words is Google's internet marketing advertising program. Ad Words lets you create simple, effective ads and display them to people already searching online for information related to your business.

When any searcher visits Google and enters a query related to real estate Google displays a variety of relevant search results, such as links to articles containing real estate advice, or websites. Google also displays Ad Words ads that link to online businesses selling purchasing real estate and services related to the query.

Google Ad Words Ads:

Text ads generally contain the following four lines:

• We can add maximum 25 characters, including spaces.
• Description limit (two lines of up to 35 characters each, including spaces)
• be clear enough to communicate your intent and compelling enough to convince the user to click your ad and visit your site.
• Display URL (35 characters, including spaces)

Ad Words Benefits:

Target our ads specifically to searcher who are looking for your products or any services.
Avoid showing your ads to users who aren't likely to purchase from you.
Obtain the maximum return on your advertising investment.

Google Analytic:

Google Analytics is a beautiful thing. Google Analytics works by inserting a tiny snippet of code into your pages. Google Analytics provides some great information about what is happening on your website. Such as:

• Total no of visitors
• Total new and old visitors
• Compare all ads, email newsletters, referrals sites traffic, paid links, and keywords on Google and other search engines.
• We can see traffic and conversion information for every link.
• We can find countries wise traffic.
• See total goal conversion.
• Avg. visit time on site.
• We can see Bounce Rate percentage.
• See pages wise traffic.
• See visitors who are come from Referring Sites.

Contributed by:

Manoj Gupta
Internet Marketing Consultant

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Some SEO Factors for Optimizing Websites

Black hat & White Hat SEO: Search Engine Optimization has two different views of how to do SEO. One is black hat SEO & the other is w hat SEO. White hat SEO is approved method, which is supported by search engines. White hat SEO is the ethical practice which follows the general guidelines recommended by search engines.

Black Hat SEO does not last for long and is harmful for sites or Blogs. Keyword stuffing is the most commonly exploited technique which includes addition of large numbers of irrelevant keywords and phrases to web pages. Usage of hidden text is another very common black hat SEO technique.

Positive ON-Page SEO Factors:

1. Keyword in Title tag - Keywords close to beginning of Title comprising of 10 - 68 characters, no special characters in title & description.
2. Usage of H1, H2 & H3 tag .
3. Keyword rich, unique and good quality content that is relevant to our site & Blog

Positive Off-Page SEO Factors:

Off-Page optimization is the most significant factor of website ranking & Traffic in Google and other search engines

1. Link Popularity building is not only important for ranking websites but also for achieving increased traffic from search engines.
2. Directory listing is another main off page SEO factor.
3. Articles writing and submissions in most popular sites of articles.
4. Forums postings.
5. Social networking and bookmarking.

Contributed by:

Archna Gupta
Internet Marketing Executive

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Global Warming

Before going through the reality of Global Warming we should first know the meaning of Global Warming.

Global warming is the increase in the average temperature of the Earth's near-surface air and oceans. It is continued since the mid-twentieth century. Now let’s see the effect and consequences of Global Warming.

From the last five years, about 600 scientists from the Intergovernmental Panel are engaged in the studies of Climate Change sifted about global warming published in forums ranging from scientific journals to industry publications and comes to the conclusion that: "Warming of the climate system is unequivocal."

Global warming is happening now and having future fear. And for all these human is solely responsible. For decades, cars and factories have spewed billions of tons of greenhouse gases into the atmosphere, and these gases caused temperatures to rise over the past century. The rate of warming has been doubled in the last 50 years in comparison to the rate of observed in the last 100 years.

But the question is that why should we worry about a small increase in temperature? It is find out that the global average temperature is quite stable over long periods of time, but small changes in that temperature correspond to large changes in the environment. For instance, during the last ice age, when ice sheets were covered a mile thick North America all the way down to the northern states. At that time world was only 9 to 15 degrees Fahrenheit colder than today. Much of modern human civilization owes its existence to the stability in the average global temperature since the end of the last ice age. A stability allowed human cultures to transition from roaming, hunter-gatherer societies into more permanent, agriculture-supported communities. The change in temperature of a degree or two which has occurred over the last century is capable in changing our environment and way of life.

It is very likely that rise in temperatures will lead to more frequent heat waves, and virtually certain that the sea’s level will rise in future, which could leave low-lying nations in seawater. Warmer temperatures will change the weather pattern, making it likely that there will be more droughts and more intense rains. So, we need to take proper action and precautions against its causes. We need to think intelligently and should optimize our use of resources in such a way that it will reduce Global Warming.

Some of the steps that can be taken are:

• Reduce, Reuse, Recycle – Choose reusable products instead of disposables, Buying products with minimal packaging and whenever you can, recycle paper, plastic, newspaper, glass and aluminum cans.
• Use Less Heat and Air Conditioning - Turn down the heat while you're sleeping at night or away during the day, and keep temperatures moderate at all times.
• Change a Light Bulb - Wherever practical, replace regular light bulbs with Compact fluorescent light (CFL) bulbs.
• Drive Less and Drive Smart
• Buy Energy-Efficient Products
• Use Less Hot Water
• Plant a Tree
• Encourage Others to Conserve
  

These are the some of the measures which can be taken and followed by us and by adapting above mentioned measures we can reduce Global Warming. So, waiting for what??? From today onwards, let’s take oath to follow all these measures and encourage our younger generation to follow it. It will be a great and most beautiful gift to our future generation and our environment.

I shared my idea and tried to put some of the disastrous facts about Global Warming through this article….And I welcome your participation too…..So, that people must be aware of the fact……

Contributed by:

Praniti Jha
Internet Marketing Executive

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