Internet Marketing: Out of Choice or Out of Space?

This is not a line being quoted out of a Dan Brown novel. It is an observation, an existing trend that cannot be avoided, overlooked. “Internet Marketing offers unlimited space”. In fact, the space is huge, more than you can even imagine. But should that be reason enough to arouse greed and make you cover everything? The answer, even if brings disappointment, is a big NO! Space availability does not mean lapping up everything that you feel like getting your hands on.

You will have a lot of choices. One of them is to consume up every available forum. No Sir, deal not done! Use only those where the impact and shock value generated by your product is huge. The rest becomes meaningless. When you go overboard, you inadvertently vilify the product value of your service. It gets projected as a victim of the greed inside the advertiser, wanting to have a shot at everything. ‘The More, The Merrier’ is passé. ‘The Less, the Better’, is the latest. Nobody has the time to go through a whole promotional campaign that seems to have been inspired by the Bible and its huge excerpts. Plus, you don’t want something you have worked really hard for to end up being identified as a cheap marketing gimmick.

Space is there for consumption. Forums are there for being used. But letting that greed for more marketing and promotional space is poison. It becomes venomous for the product. Relevance is important. All relevant forums: blogs, threads, chatting rooms, video and photo sharing sites, opinions portals etc., looped into the campaign should be pertinent to the product promoted. Smart users in an instant draw a parallel between the two media and make out in a flash whether it is a ploy echoing greed or something that instigates intellect. They do not have to struggle too hard to gauge the authenticity of the promotion. What appeals to the eye is fine, but the charade cannot be concealed for too long. Remember: ‘Real Eyes Realize Real Lies’. Consumers have those Real Eyes. The very intention of conning them is callous, and it duly comes back to sting.

Space is huge, but should be used minimally. In this space age, the lesser would be better. A glance at a campaign oozing appeal is enough to gratify and compel. No need to do anything that than. Just catch the eye, and you catch the Big Fish! You can sit back, relax and let the good times roll after that.

Contributed by:
Avinash
Content Writer

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Online Marketing Process – Business Making Points - Redefined

Affiliate marketing emerged out of internet marketing. Its benefits have been talked about very highly. Internet marketing started when the web explosion happened. Before the web became as active as it is today, there were times when the web simply was not there. Marketing happened through traditional marketing channels and products were promoted in other ways. The creative heads had to think of multiple ways in which the product could be brought in front of the public eye so that it became visible and people knew about it.

Radio, television, newspapers, magazines, journals, public meetings and conferences, hoardings, pamphlets, banners, announcements etc. were some of the channels through which marketing was done. Radio talk shows ensured that marketing personnel could send one of their representatives who in turn would talk about their latest launch. He could also debate about current consumer trends and how their product would make a difference to the lives of the consumers.

Television has always helped in making a direct appearance in front of consumers. They got to see the person, they got to see the product and when supported by a robust marketing campaign, they got to see the pros of the product as well. Nothing impresses the eye more than good visuals. This is why television has always been one of the most and best preferred mediums for marketing. Ever since television came, marketing and advertising has been there.

The product and the service have always been advertised on newspapers and magazines. People read them and got to know them better. They are fond of going through columns and seeing whether there is a product that would benefit them or be of use to them. Public meetings ensured that the advertisers got a chance to interact directly with consumers and answered questions pertinent to the product. This way, the public always had a chance to scrutinize the product and analyze its pros and cons well. They got a chance to weigh in their options.

Online marketing and offline marketing have been two channels that have dominated the mar4keting domain for all the years, and in the case of latter, for decades. Both forms of marketing have brought in money and both continue to dominate the market space. Both are essential towards the exposure of a product as both have a legendary fan base. Online marketing covers the entire web space and addresses all the users of the web cosmos. Offline marketing has got to do with everything apart from the web. Wherever there is any form of marketing being done anywhere except for the web, it is offline marketing. Both have a global presence and both have been great channels through which marketing has been able to reach even the remotest of corners.

To say that one is better and the other is not would be a façade. Both have their own space and both have been very influential in ensuring that products got marketed well and enterprise got to make money through sales. Both offer diversity and if used smartly, can produce very impressive results.

Contributed by:
Amit Das
Internet Marketing Consultant

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Online Marketing Process – Business Making Points

Online marketing processes have helped people describe and market their businesses over the web. Apart from good descriptions and marketing campaigns, they have also helped these businesses make money. The web has millions of users logging onto portals everyday looking for services that would add value and be of use. Online marketing has helped greatly in achieving that. Businesses have been given a very productive platform to grow and every feature in them has had the room to be highlighted well. Most importantly, the money factor has been there and businesses have made a lot of money.

Online marketing offers huge space to users to do something on their won. Affiliate marketing is something that has come out of internet marketing and a great way to make money as well. Through your website, you promote somebody else’s products and services. In case you do not have something of your own, you still can trigger an influx of cash through these third party promotions. Make references about your affiliate company’s products and services to customers. Do it through reviews, opinions, shorts articles, inclusive descriptions and direct references. Include a link ad or banner with every reference. The customer will be taken directly to the website of the third party. You get a cut out of the whole proposition on ever sale made. Every lead you generate for an affiliate company can become a potential sale. Every sale made implies you make money.

Users get to know about the product from the comfort of their home. Most of the affiliate schemes do not ask for an investment. The element of risk is zero. You have nothing to lose as an internet marketer. Hence, you can promote other products and set up a deal of a permanent commission. Any service you try to sell can be sold better through online marketing. Write opinions about your product. Start a discussion about it over the web. Post pictures and videos showing how good it is. Ask people for their feedback, reply and engage them in conversation. Take the thread further by adding more and more users and tell to them to bring their friends on. If you do all this over a period of time, you will create your own web community about your product. Just think how that will bring business.

It is viral in nature. The affiliate site advertises for another site. In turn, it gets paid for all the traffic that gets diverted towards the site. It also gets a cut out of the net percentage of purchases made by visitors. This two tier affiliate process helps all parties involved in making profits. You score not only with your product but also earn goodwill promoting somebody else. In return, you can strike the same deal with your affiliate partner and tell him to promote your site in return for a good commission on the sales made. This mutual partnership benefits and serves as a very beneficial business proposition. Everyone involved gets a share out of the cut.

Contributed by:
Amit Das
Internet Marketing Consultant

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HAPPY 64TH INDIAN INDEPENDENCE DAY

India is one of the ten fastest growing economies in the world. India has emerged as one of the front-ranking nations in the world in information technology, missile technology, and in many other areas.

The vision of India as a great nation, which everyone had seen during the Freedom Struggle, continues to inspire all of us even today. To some degree, this dream has been realized. Yet, a lot more remains to be achieved.

We should treasure the diversity that builds our unity & under all circumstances and at any cost, we should keep our national unity and integrity intact. This is the most important message of Independence Day.

Despite all the hardships, and braving all the challenges in these sixty-three years, India is standing in the world with her head held high.

India’s stature in the world has gone up. The international community’s way of perceiving us has undergone a big change. The world is now recognizing India:

• As the world’s largest democracy;
• As an emerging global economic power;
• As the confluence of a modern nation and an ancient civilization;
• As a powerful country, dedicated to the ideal of peace.
Now we can truly take delight in being Indian. Indians can walk with their heads held high in the world.
Come; let us together determine today to contribute in building India as a united, strong, prosperous and a caring nation.

Jai Hind!

Contributed by:
Bosky Khullar
HR & PR Executive

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Get Some Tips On Link Building Do’s And Don’ts

Link building is the very important and huge form for promotion of the website; it can be time consuming, confusing and often hard working. Some of these apply not only for Google but to reach top ranks in the SERP. Along with understanding high-achieving rank, it is just as important to understand the good and bad things in link building. Adhering to this list will not only improve ranking of your site, but will likely make it easier to visitors. So, let’s look some important tips of link do’s and don’ts.

Do
• Do submit your site in the major directories like ODP and Yahoo. Open directory Project is one of the major directories which are free. A listing to the OPD is considered golden as the ODP feeds so many other directories. And also you can submit your site link to web directories; it is most popular and yet effective method of link building.

• Do submit your site to Yahoo and business.com. Yahoo cost will be $300 for a year to be listed and reviewed your site. This is a very small price to pay once a year compared to that people who use yahoo. If you have a b2b (Business-to-business) site. It costs $10 a year to be listed have but is well worth it for the quality of traffic you get.

• Do exchange links with high authority websites that are related to your site theme and offer similar or complementary services to yours specialized portals and also with industry associations. It makes your site look much more credible to its viewer.

• When you visit relevant site try to include a link to your site in your signature line if they offer discussion panels and forum sections. This also applies when submitting articles or sending out newsletters. But make sure the comment you post is appealing and inspiring for the members of the forums. That can give additional targeted traffic to you website

• Do publish press releases, articles and blogs on various article sites and free blog sites. And make sure your content is original and unique; you can also put your links on keywords in the content with using anchor text. This is the most effective technique of links in the content are valued highly by the search engines.

• Do home page link with each page on your site and back again. This will help funnel Page Rank to your most important pages.

• Do use simple A HREF format links place of JavaScript to generate the link on site. Google may have a harder time to make sense of your link otherwise.

These all steps would be helpful for improve the ranking of website, but there are some steps will get your website into trouble.

Don’ts

• Don’t exchange link with free-for-alls (FFAs), link farms and any other participate in link exchange these types of programs because Google may ban your sites that participate in link exchange programs.

• Don’t use “click here” as the text link for any link because Google may decide your site and link page is about “click here”.

• Don’t exchange links with unrelated sites because that can increase your backlinks but Google will not help in site searching for customer.

• Don’t have broken links on your site. This will critical searching and found out way for any search engine and user, it looks like unprofessional.

• Don’t “hide” your links and keywords using by JavaScript, forms or any other methods, unless you have a legitimate reason for doing so.

Contributed by:
Payal Gupta
Internet Marketing Executive

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INFLUENCE OF EMPLOYEE INVOLVEMENT ON ORGANIZATIONAL GROWTH

Employee involvement is crucial for an organization’s growth & development. It is all about developing an environment where employees have an influence on decisions and operations that relate to their jobs. It is a management process concerned about how employees can be empowered to contribute to continuous improvement and the growing success of their work organization.

Levels of employee involvement vary from organization-to-organization. There can be high involvement where employees have complete decision-making power e.g.-Self-Directed Work Teams, medium Involvement where employees offer recommendations, low Involvement employees give information, but are not aware of the problem. Employee involvement in any form is required for an organization’s development & growth as it:

• Leads to better definition of problems
• Improves number and quality of solutions
• More likely to select the best option

There can be a no. of ways for employee involvement such as:

• Suggestion Schemes: These schemes enable the employees at the lower levels or middle levels to communicate with the top level management. The employees are encouraged to provide suggestions to improve the work or the work environment, invites all types of suggestions/ideas, which will benefit the organization and its employees.

• Self directed teams: These teams have access to information that helps them to plan, control and improve their operations & thus are capable of taking corrective actions to resolve day-to-day problems. These work teams manage themselves. They completely undertake the management of that work -- tasks formerly performed by supervisors and managers. This allows managers to teach, prepare and facilitate rather than simply direct and control.

• Total Quality Management: TQM is concerned with intense and regular scrutiny of each & every process or activity for ways to improve it. It is participative because this activity involves every employee in the organization; making each of them responsible for improving processes every day.

• Job Enlargement and Job Enrichment: Job enlargement means expanding the job content, adding tasks of similar competence & responsibility so as to minimize the boredom whereas job enrichment is concerned with providing challenging tasks to the employees. Both of these activities offer freedom and scope to the employees to use their judgment.

A no. of other employee involvement activities can be carried out by an organization for employee involvement. Such initiatives encourage employees to perform more effectively, boost their morale & contribute to organizational growth.

Contributed by:
Bosky Khullar
HR & PR Executive

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JavaScript and Search Engines

JavaScript alone isn’t necessarily good or bad for SEO, as the search engines pretty much ignore it but at the same time it can help to make a website more pleasant to visit. The basic thing you need to remember is that the search engine spiders don’t crawl JavaScript. So at least you should avoid using it as the only location for your keywords.

Navigational links and content offered via JavaScript are ignored too. This can impact your SEO because your links and content are top level factors for ranking and trustworthiness. Make sure you have normal HTML navigational links on the page and remove navigation from JavaScript so you don’t inadvertently lock search engines out of important areas of your site.

Another important SEO consideration is that JavaScript tends to slow down page loading time, which might have an impact on your rankings. An issue that Google has with JavaScript is that it tends to assume that the site is serving up different content and navigation to the user than to the search engines. This is a tactic commonly used by adult and gambling sites, so it’s not always great for a site’s reputation.

Using JavaScript

Search engines are getting better at reading JavaScript, but you should never substitute it for regular link navigation. It’s certainly fine to use JavaScript, but the trick is in finding the right balance – between solid SEO practices such as well-written content and keyword rich meta titles, H1 tags, strong back links, etc. and fun extras that come in the form of JavaScript and other components of Web page design. While Web crawlers can’t see images or videos, you could try using alt tags to describe them.There are some sites that are naturals for using JavaScript well; for example, e-commerce sites that require lots of images, but static content has the greatest chance of being indexed by search engines.

A quick Recap:-

JavaScript Does

• Attracts attention
• Makes a site less boring and vanilla
• Adds pop-ups, images and animations
• Takes you to another page for further info
• Enables web developers to manage/ maintain website

What JavaScript Doesn’t

• Help rankings in search engines
• Get picked up by Web crawlers

Contributed by:
Archana Bhat Mantoo
Internet Marketing Manager

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Google Image Search Redesign

Google launched last week a redesigned version of Google Images and also new visual ad format called Image Search Ads to accompany searches conducted using Google Images. Marissa Mayer, Google’s Vice President of Search, told the BBC that more than a billion image searches are now carried out each day on the site. That’s a lot of searching and the latest improvements are designed to make searching for images quicker and easier.

Google Images product manager Nate Smith says that images have become one of the most popular types of content in Google searches and that Google decided to update its image search service to keep up with the increasing quantity and variety of images online.

Following changes are done in new image search:

1. When a user clicks on a picture they are taken to a landing page showing the large image in context. Once the user clicks outside the image they’re brought straight back to the original page.
2. Live enlargement of images as users roll their mouse over the picture. Which appears gives a large preview and more information about the image and “similar images”.
3. A new layout of images for easier viewing of many images at once. Instant scrolling between pages will allow users to get up to 1000 images in one scrolling page.
4. Better navigation. Optimized keyboard navigation (Page Up / Page Down) for scrolling quickly through pages of images.

The new Image Search Ads are available to every advertiser just like Google Product Search Ads, which require Google Merchant Center accounts. They appear in Google Image Search results and include both an image and text.
Google reports seeing over a billion page views daily on Google Images, so Image Search Ads appear specified to enhance the company's already impressive advertising business.

Contributed by:

Archna Gupta
Internet Marketing Executive

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Are You Looking For Free SEO Services?

“Free” the word makes everybody feels elated and very happy. Imagine you have gone to a famous restaurant and after eating out a heavy dinner the waiter comes to you with a bill of nothing, rather he tells you gently “Dear Sir, it’s for free” , how will you feel? A lucky person or you think like the owner has been screwed up? The entire story tells you the truth behind the simple and small word “Free”.
In the same way it would be amazing news if you get free SEO services in the market. But the “Free” in search engine optimization is depends on the knowledge that one posses. Free search engine optimization means you are well aware of the search engine algorithm and you know the process to get the ranking and visibility in search engines. SEO process is like flourishing a tree from seeds to fully grown tree.

If you are not aware of SEO techniques than you are not eligible for free SEO services.
We all know that Internet has become a big marketplace for business owners. In order to promote your business, you need to design effective SEO strategies. In case you are running short of budget or don't believe the SEO can provide you benefit, you always have the option of free SEO services.

There are many companies out there that can help you in getting higher search engine ranking and that too without charging anything. These companies provide free SEO services and when the clients start getting benefit from the work, they can opt for paid packages for better ROI.

A lot of SEO techniques are used by SEO companies to give potential results to clients. Here are a few of them:
In the free SEO service, the company will ensure that your site is HTML or XML based because only such websites get validated with W3C. The SEO experts will check if the site is search engine and user friendly or the layout is not cumbersome.
Good content plays a crucial role in determining fantastic ranking of the website. Under free SEO services, the content of website will be optimized with relevant keywords and it will be ensured that the whole process doesn't lead to keyword stuffing.

Some free SEO services providers also install a sitemap of the website. It helps users in navigating within the website easily and the search engines also track the content of the map via links on the sitemap.
Other than these, link building, directory submission, blog marketing are some other ways of search engine optimization, but many SEO companies provide these services on paid basis.

If you are not too sure that SEO can increase the growth pace of your business, or are looking for economical ways of providing maximum visibility to your website, there's always an option of free SEO services. However a business needs some sort of investment in order to get return over investment (ROI) and best SEO services can offer you great amount of guaranteed ROI.

We at IDS Logic can offer you a free SEO plan with best SEO services at affordable rates. Contact us to know more about SEO plans and best package for your business website.

Contributed by:

Amit Das
Internet Marketing Consultant

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Website Loading Time a Ranking Factor in Google Search Engine

Yes, it is true and it has been confirmed everywhere. Google has started taking the site speed into consideration in the process of giving the website a search engine rank. The access speed of the website from now on will be one of the biggest factors that will be taken into effect when the moment of truth for the website comes and the search engine is about to give it a rank for all the optimization efforts that have been put in on its behalf.

It was announced some time ago that website loading time (aka site speed) is now a ranking factor in the Google algorithm. For the majority of the SEO world, this doesn’t come as any surprise since Matt Cutts and others have been talking about site speed for almost a year now.

Even though site speed is a new ranking factor, Google has said that it doesn’t carry as much weight as other on and off-page factors. Google explains, “Currently, less than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site”. The prophecy has been doing the rounds for a lot of time and the time has come to break the ice and clarify bug time.

For webmasters, there are a few tools to help diagnose which pages are in need of some serious help in the site speed area. Google has also recently integrated a page speed checker in Webmaster Tools that can be found in the labs section. Now this is certainly not a reason to panic. Stay calm and start working on your website the moment you read this write up so that when your contemporaries and fellows work on increasing their loading time, you too are not left behind. The technology world saw this coming for a long time now as rumors were being circulated all through. It was just a matter of time before this came into effect and Google put this feature into place.

Websites that do not load up quickly will be deemed as too slow to allot a rank to. These websites will simply be written off as entities that do not deserve a good ranking and might get thrown into an abyss from where coming out might be the most difficult thing to do. Be vigilant and the moment you set your eyes on this article, put your personnel to work so that they increase the speed of the website tremendously for the users to access it as quickly as it can happen. You will be in a safe zone and after doing this, can hope for things to be the same as they earlier were. It will impact you by no means and the way of valuating your website will be customary.

Posted by:
Manoj Gupta
Internet Marketing Consultant

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