Information about Google Adwords & Analytic

Google Adwords:

Google Ad Words is Google's internet marketing advertising program. Ad Words lets you create simple, effective ads and display them to people already searching online for information related to your business.

When any searcher visits Google and enters a query related to real estate Google displays a variety of relevant search results, such as links to articles containing real estate advice, or websites. Google also displays Ad Words ads that link to online businesses selling purchasing real estate and services related to the query.

Google Ad Words Ads:

Text ads generally contain the following four lines:

• We can add maximum 25 characters, including spaces.
• Description limit (two lines of up to 35 characters each, including spaces)
• be clear enough to communicate your intent and compelling enough to convince the user to click your ad and visit your site.
• Display URL (35 characters, including spaces)

Ad Words Benefits:

Target our ads specifically to searcher who are looking for your products or any services.
Avoid showing your ads to users who aren't likely to purchase from you.
Obtain the maximum return on your advertising investment.

Google Analytic:

Google Analytics is a beautiful thing. Google Analytics works by inserting a tiny snippet of code into your pages. Google Analytics provides some great information about what is happening on your website. Such as:

• Total no of visitors
• Total new and old visitors
• Compare all ads, email newsletters, referrals sites traffic, paid links, and keywords on Google and other search engines.
• We can see traffic and conversion information for every link.
• We can find countries wise traffic.
• See total goal conversion.
• Avg. visit time on site.
• We can see Bounce Rate percentage.
• See pages wise traffic.
• See visitors who are come from Referring Sites.

Contributed by:

Manoj Gupta
Internet Marketing Consultant

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Some SEO Factors for Optimizing Websites

Black hat & White Hat SEO: Search Engine Optimization has two different views of how to do SEO. One is black hat SEO & the other is w hat SEO. White hat SEO is approved method, which is supported by search engines. White hat SEO is the ethical practice which follows the general guidelines recommended by search engines.

Black Hat SEO does not last for long and is harmful for sites or Blogs. Keyword stuffing is the most commonly exploited technique which includes addition of large numbers of irrelevant keywords and phrases to web pages. Usage of hidden text is another very common black hat SEO technique.

Positive ON-Page SEO Factors:

1. Keyword in Title tag - Keywords close to beginning of Title comprising of 10 - 68 characters, no special characters in title & description.
2. Usage of H1, H2 & H3 tag .
3. Keyword rich, unique and good quality content that is relevant to our site & Blog

Positive Off-Page SEO Factors:

Off-Page optimization is the most significant factor of website ranking & Traffic in Google and other search engines

1. Link Popularity building is not only important for ranking websites but also for achieving increased traffic from search engines.
2. Directory listing is another main off page SEO factor.
3. Articles writing and submissions in most popular sites of articles.
4. Forums postings.
5. Social networking and bookmarking.

Contributed by:

Archna Gupta
Internet Marketing Executive

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Global Warming

Before going through the reality of Global Warming we should first know the meaning of Global Warming.

Global warming is the increase in the average temperature of the Earth's near-surface air and oceans. It is continued since the mid-twentieth century. Now let’s see the effect and consequences of Global Warming.

From the last five years, about 600 scientists from the Intergovernmental Panel are engaged in the studies of Climate Change sifted about global warming published in forums ranging from scientific journals to industry publications and comes to the conclusion that: "Warming of the climate system is unequivocal."

Global warming is happening now and having future fear. And for all these human is solely responsible. For decades, cars and factories have spewed billions of tons of greenhouse gases into the atmosphere, and these gases caused temperatures to rise over the past century. The rate of warming has been doubled in the last 50 years in comparison to the rate of observed in the last 100 years.

But the question is that why should we worry about a small increase in temperature? It is find out that the global average temperature is quite stable over long periods of time, but small changes in that temperature correspond to large changes in the environment. For instance, during the last ice age, when ice sheets were covered a mile thick North America all the way down to the northern states. At that time world was only 9 to 15 degrees Fahrenheit colder than today. Much of modern human civilization owes its existence to the stability in the average global temperature since the end of the last ice age. A stability allowed human cultures to transition from roaming, hunter-gatherer societies into more permanent, agriculture-supported communities. The change in temperature of a degree or two which has occurred over the last century is capable in changing our environment and way of life.

It is very likely that rise in temperatures will lead to more frequent heat waves, and virtually certain that the sea’s level will rise in future, which could leave low-lying nations in seawater. Warmer temperatures will change the weather pattern, making it likely that there will be more droughts and more intense rains. So, we need to take proper action and precautions against its causes. We need to think intelligently and should optimize our use of resources in such a way that it will reduce Global Warming.

Some of the steps that can be taken are:

• Reduce, Reuse, Recycle – Choose reusable products instead of disposables, Buying products with minimal packaging and whenever you can, recycle paper, plastic, newspaper, glass and aluminum cans.
• Use Less Heat and Air Conditioning - Turn down the heat while you're sleeping at night or away during the day, and keep temperatures moderate at all times.
• Change a Light Bulb - Wherever practical, replace regular light bulbs with Compact fluorescent light (CFL) bulbs.
• Drive Less and Drive Smart
• Buy Energy-Efficient Products
• Use Less Hot Water
• Plant a Tree
• Encourage Others to Conserve
  

These are the some of the measures which can be taken and followed by us and by adapting above mentioned measures we can reduce Global Warming. So, waiting for what??? From today onwards, let’s take oath to follow all these measures and encourage our younger generation to follow it. It will be a great and most beautiful gift to our future generation and our environment.

I shared my idea and tried to put some of the disastrous facts about Global Warming through this article….And I welcome your participation too…..So, that people must be aware of the fact……

Contributed by:

Praniti Jha
Internet Marketing Executive

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